Glow Cycle Chart
Pinpoint women's ovulation day and visulize fertility information
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Glow is the world’s best period and ovulation tracker, fertility calendar app. Glow helps women learn about their fertility and improve their reproductive health, especially for women trying to conceive.
Glow Cycle Chart is Glow's main feature to visually and clearly present women's data over cycles to reveal fertility patterns. |
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Overview
May 2016-July 2016 iOS + Anroid deliverables 13 team members |
My role
Product management User Research Wireframing and prototyping |
Fun facts
Winner of 2014 Webby for best Health & Fitness app Trusted by 8,0000,000+ women 1.9k+ ratings in Apple Store |
Problem identification
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1. How to make periodical symptoms intuitively to users?
Our bodies are intricate systems that some symptoms would show periodical fluctuations along with cycles and each one’s cycle pattern is unique, so how to make these symptoms intuitive and meaningful to users so that they have a better understanding of their patterns? |
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2. How to show ovulation pattern and fertile days?
Glow predicts accurate ovulation day based on our excellent algorithms, however, how to show the ovulation pattern in the right time to users and let them aware of it? |
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1. User Research
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I posted an online survey to learn how often do users take log of their body symptoms, how do they find patterns from their personal data, What other fertile applications they are using etc.
I also took a look at how people traditionally track cycle pattern, and found that people chart BBT (body basal temperature). Normally doctors would give females paper form to keep track of the BBT and then connect the temperature points to a line to spot an ovulation pattern. |
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2. Competitive analysis
Through our survey, many users mentioned our competitor products, they compared Glow with other products like Kindara, Fertility friend, etc. in terms of period tracker, patterns overview, ovulation prediction and community support. Thus, I searched competitors and played around to get to know their strengths and successes.
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Product name: Kindara
Pros: Clear chart to see correlation between body symptoms and cycle. Automatical temp sync with Wink (Kindara thermometer). Easy to read legend. Cons: Didn't provide an ovulation estimation. |
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Product name: Fertility friend
Pros: Intuitive to detect ovulation pattern. Advanced features to fully use and understand of your chart. Clear chart to see correlation between body symptoms and cycle. Cons: Not visually appealing. Difficult to navigate for the first time. The font is too small to have a clear look |
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Product name: Ovia
Pros: Homepage banner provides very consice overview about user's cycle. Personalized fertility score, very direct to make users aware of fertile condition. Fertility articles help users learn professional knowledge. Cons: Users need to learn what's fertility score for the first time. Too many articles on homepage make users easily distracted. No chart/overview for body symptoms along with the cycle. |
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Product name: Clue
Pros: Intuitive overview of cycle pattrns. A quick entry to input/modify daily data. Easy to read legend. Cons: Can't get fertile info of specific day(days) from the chart. |
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3. Customer journey map
In order to better understand the requirements, I was empathetic to user stories and drew a customer journey map to tell the story of the user’s experience on Glow Cycle Chart.
